Facing intense internal scrutiny after its disappointing performance in the 2026 West Bengal Assembly elections, the Trinamool Congress has reportedly decided to sever ties with political consultancy firm I-PAC. The move is being viewed as one of the party’s first major strategic decisions following its electoral setback and signals a broader attempt to reassess its political machinery ahead of future battles.
According to sources within the party, the decision was taken after a detailed review of the Assembly election results and the campaign strategies implemented during the polls. I-PAC, formally known as the Indian Political Action Committee, had played a central role in shaping the Trinamool Congress’ election campaigns and organisational messaging over the past several years.
However, the party’s poor electoral performance reportedly triggered growing dissatisfaction within sections of the leadership over the effectiveness of the consultancy’s strategies. Sources indicated that the contract between the two sides has not been renewed, effectively bringing the association to an end.
Several leaders within the Trinamool are believed to have raised concerns about what they described as a disconnect between data-driven campaign planning and the actual political mood on the ground. According to insiders, many grassroots workers and local leaders had warned during the campaign that certain strategic decisions were failing to resonate with voters in key constituencies.
Although the Trinamool Congress has not yet issued a detailed official statement on the matter, the political message behind the move is being interpreted as significant. Analysts believe the party now wants to rebuild its political strategy with greater emphasis on organisational restructuring and direct grassroots engagement.
Political observers say the decision goes beyond merely ending a professional consultancy arrangement. Instead, it reflects a larger introspection exercise within the Trinamool Congress after one of its toughest electoral setbacks in recent years.
Experts believe the party may now focus on identifying weaknesses within its district-level structure, reconnecting with traditional support bases and redesigning its campaign approach before the next major election.
I-PAC has previously worked with several major political parties across India and became particularly associated with high-profile election management campaigns in recent years. Its partnership with the Trinamool Congress was often credited for helping streamline communication, voter outreach and campaign coordination during earlier electoral successes.
But after the latest election results, the political equation appears to have changed dramatically, with the party leadership now opting for a fresh direction.
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