Celebrating his 42nd birthday, actor Ranbir Kapoor has ventured into entrepreneurship by launching his new brand, Arks. The official Instagram account of the brand introduced the venture with a video featuring Ranbir. In the video, the actor is seen lying on the grass at night, gazing up at the stars before drawing a symbol in the air. The caption of the post read, “Meet the founder. He’s not on social media,” referring to Ranbir’s well-known absence from social platforms.
Reacting to the launch, Ranbir’s wife, actress Alia Bhatt, shared her excitement by posting fire emojis, while his mother, actress Neetu Kapoor, wished him “Good luck.” Alia also reposted the video on her Instagram Stories with the caption, “To new beginnings.”
Fans Speculate About ‘Arks’
Fans quickly took to social media to congratulate Ranbir, but many were left puzzled by the name Arks and what the brand represents. One fan speculated that the name might stand for Alia, Raha, Ranbir Kapoor & Sons, while another guessed it could be a sneaker brand. Some even joked about the scene in the ad looking similar to something from Ranbir’s recent film Brahmāstra.
Celebrity Support and Hints
Neetu Kapoor shared a heartfelt post on Instagram, referring to her son as not only an actor but also now a founder. She expressed her blessings, saying, “Happy birthday Ranbir, hope the birth of @ARKS makes this one even more special. Can’t wait to see your journey unfold.”
Meanwhile, actor Arjun Kapoor hinted that Arks might have been a long-time dream for Ranbir. In his Instagram post, he wrote, “I guess it was always meant to be… Starting something you have spoken about for years… May your minimalism now be enjoyed by your fans and all fashion connoisseurs.” Director Karan Johar also teased the audience, saying that the new venture will offer insight into Ranbir’s “lifestyle aesthetics.”
Ranbir’s Upcoming Projects
On the acting front, Ranbir Kapoor is set to star in Love And War, a film directed by Sanjay Leela Bhansali, alongside Alia Bhatt and Vicky Kaushal. He was last seen in the action-drama Animal, directed by Sandeep Reddy Vanga, with co-stars Triptii Dimri and Rashmika Mandanna. A sequel to Animal, titled Animal Park, is also in the works.